Role of Seven Emotions in Marcom!

10. August 2016 Articles 0
Role of Seven Emotions in Marcom!
Role of Seven Emotions in Marcom! Communication rests in the heart of any marketing plan. Isn’t it? It is so integral that many a times businessmen and marketers fail to see the scope and possibilities of marketing beyond marketing communication. This phenomena is more common with new and emerging businesses. But anyways, this piece here ...

Now, No Shutdown!

01. July 2016 Articles 1
Now, No Shutdown!
Baby has been conceived, will pop out soon. That’s what can be derived from newspaper reports signaling India to be round the clock market. Retailers will now be allowed to function with no shutdown. Oh yes, you read it right! The shops will now be allowed to remain open 24×7. This, I believe, will later ...

Can HR be startup’s early choice, ever?

31. May 2016 Articles 0
Can HR be startup’s early choice, ever?
Can HR be startup’s early choice, ever? Startups, like established business, in itself have varied growth stages like bootstrapped, early staged, growing, advanced & established (like Unicorns). There is no set clear distinguish to refer startups by their type. In fact, there is always good possibility of overlapping. It depends from which perspective it is ...

Pivot: Basketball To Business

Pivot: Basketball To Business
Pivot : Basketball To Business There is a concept of Pivot in basketball. Where once player carries ball, has to retain one foot on the floor and can only move the other, before it releases the ball. Naturally, he cannot move beyond a certain radius virtually created by this movement. Now business with few products ...

Guest Post: Summers, electricity & money

14. May 2016 Articles 3
Summers, Electricity & Money By Archana Wason, Guest Writer   Summers are here. The season of heat ,sweat too is here. But thankfully,most of us have the facility of airconditioners at home.but with these come our hefty amount of BSES bills. We try our best to save by switching on the acs only during evenings ...